, My Role: UX Researcher, UI Designer, Content Creator/Founder & Designer at Saher Jafri Arts Project Type: Personal Project - May 2019 Project Deliverables: Background/Industry Research, Competitive Analysis, User Persona, Revised Site Map, Paper Prototypes, Wireframes, Iterations & Usability Testing, Final Prototypes
BACKGROUND In the summer of 2017, I began my journey with Saher Jafri Arts, evolving from one product to many different apparel collections, accessories and art, representing my South Asian and Arab cultures. My website has gone through a multitude of changes in content layout and topics over the past few years, and I want to create a cohesive and strong design structure across all pages to differentiate my business.
INDUSTRY My business is a part of a group of South Asian artists across the United States and Canada, who bring their heritage or culture to life through their art, oftentimes mixing cultural designs or ideas with Western culture and art. Research
Competitive Analysis I started with naming my direct and indirect competitors alongside my current website.
Site Map Changes After research, I developed a revised site map, shown here.
Design Paper Prototypes Low Fidelity Digital Prototypes
Usability Tests & Iterations I distributed the prototypes among several user targets and gained insights that helped me develop various features and aspects.