Cook Up A meal planning solution for busy professionals.
My Role: UX Researcher, UI Designer Project Type: General Assembly Project: March - May 2019 Project Deliverables: Background/Industry Research, User Interviews, Competitive Analysis, User Persona, User Flow. Revised Site Map, Paper Prototypes, Wireframes, Iterations & Usability Testing, Final Prototypes
Background American families are changing the way they spend on food. According to the Bureau of Labor Statistics, “the total amount of money spent on food “away from home” (vs. at home) rose 94% from 2003 to 2016.”
User Interviews Goals: To identify what users look for in terms of kitchen and/or cooking management.
Methodology: Individual interviews were held with 7 participants, with each session lasting 30 minutes.
Competitive Analysis & User Persona Findings: - Most food apps revolved around recipe management, but did not also provide meal planning with ease. - Apps did not contain any kitchen management features This led me to create a high fidelity digital user persona.
User Flow The user flow shown below is reflective of the user's process prior to discovering the Cook Up solution.
Design I started the design process with paper prototypes, aimed to just dump my initial ideas on paper and fit my user persona goals. This led me to create basic wire frames.
Usability Tests & Iterations I distributed the prototypes among several user targets and gained insights that helped me develop various features and aspects.